Marketing
Marketing journeys: welcome, win-back, birthday
28 January 2026
Always-on email and SMS journeys that trigger off guest behaviour. Welcome new guests, win back lapsing ones, mark birthdays — without anyone clicking "send".
The first set of marketing journeys is live: Welcome (first-time guests), Win-back (lapsing regulars), Birthday (set by guest preference at booking). Each journey is template-based — copy is editable, timing is editable — but the triggers are automatic. Performance is tracked end-to-end: opens, clicks, bookings, revenue attributed back to the source message. Built on guest behaviour, not on lists.
Shipped from the roadmap
This shipped what was planned in Marketing journeys
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