Email & SMS marketing
Send fewer messages. Get better results.
Always-on journeys triggered by guest behaviour. Bookings, covers and revenue attributed back to every message. Open rates are a footnote.
What it does
Campaigns, journeys and reporting that actually attribute revenue.
Always-on journeys
Welcome new guests, win back lapsing regulars, celebrate birthdays — set them up once, then let them run. Behavioural tiers from the CRM drive who gets what. No weekly send schedule to manage.
UK SMS from your venue's number
Guests get texts from a number that's specific to your venue, not a global short code. They can reply; replies land in your inbox tied to the guest record. SMS from the venue, not from "some marketing platform".
Revenue attribution as the headline
Every message reports bookings driven, covers driven, and revenue attributed back to the campaign. Open rates and click rates are there if you want them, but the headline metric is what arrived at the till. Most platforms get this backwards.
Campaigns and bulk sends
One-off campaigns when you need them — Christmas menu announcement, summer reopening, a new chef. Segment by tier, by visit history, by dietary marker, by anything in the guest record. Send by email, SMS, or both.
Meta Pixel + Conversions API integrated
Connect your Meta ad account once; bookings and EPOS conversions feed back to Facebook and Instagram automatically. Lookalike audiences from your actual guest list. Ad spend optimised on real revenue, not page visits.
Per-channel consent
Email consent and SMS consent tracked separately. Marketing consent and transactional consent tracked separately. Honoured everywhere — campaigns, journeys, even the host screen flag for awkward moments at the door.
Templates, not lock-in
Journey templates ship with Grace — welcome, win-back, birthday, anniversary, post-visit. Edit copy, edit timing, edit triggers. The template is a starting point; the journey is yours.
Reply handling
Inbound SMS replies land in your venue inbox, tied to the guest's record, visible to whoever's covering the floor. Marketing messages stop being one-way. Guests get a human; you don't lose the conversation.
Included on every plan
Get Email & SMS marketing for your venue — alongside 9 other features from £84 per month
The whole Grace platform on every plan. Scale by venue size, not by ticking features on one at a time.
Pairs well with
Other modules that work alongside Email & SMS marketing.
Everything Grace does feeds back to the same guest record. Here are the modules most operators use together.
Know every guest. Even the walk-ins.
One record per guest, automatically built across every channel.
- Visit history, preferences, allergies, notes
- Marketing consent tracked properly
- Automatic behavioural tiers
- No duplicates, ever
Turn first-timers into regulars. Without lifting a finger.
Universal guest tiers, points, rewards — all automatic.
- Points on bookings and on spend
- EPOS redemption
- Service-recovery overrides
- Automatic reversal on refunded transactions
Know what's working. In plain English.
Operational, commercial and marketing reporting — built for operators not analysts.
- Real-time service dashboard
- Daily review (covers, revenue, anomalies)
- Marketing performance explained
- Xero-ready sales summary
Want to see Grace at work?
30 minutes, no slides, just the product running at a real venue.