Compare
Grace vs ICRTouch.
ICRTouch is a proven, deeply capable till — the traditional EPOS done well over 20+ years. Grace is a different shape: one cloud platform, guest-first, bought direct. Dealer-installed till suite versus all-in-one operating platform.
ICRTouch (TouchPoint and its family of modules) is one of the most established EPOS systems in UK hospitality — 150,000+ installs, two decades of refinement, rock-solid offline. It is sold and supported through a network of local partners, and you build your setup module by module: TouchPoint for the till, TouchOffice for the back office, PocketTouch and ByTable for ordering, TouchLoyalty for loyalty, the built-in diary for reservations. Grace takes the opposite approach — one cloud platform where reservations, EPOS, CRM, marketing, loyalty and WiFi are a single guest record, bought direct at a published price, with AI as the operating surface. ICRTouch is a till-first ecosystem; Grace is a guest-first platform.
How they compare
Side by side.
Pricing model1
Grace
£99 / £179 / £299 / Enterprise. Published, per venue, per month. Bought direct. Whole product on every plan.
ICRTouch
Licence plus per-module pricing, quoted through a local ICRTouch Partner. Not published online; hardware, install and support negotiated per dealer.
ICRTouch pricing is reseller-quoted and varies by partner and module mix; figures aren't published on icrtouch.com.
How it's bought and supported
Grace
Direct from Grace. Cloud, self-serve onboarding, support from the people who build it.
ICRTouch
Through a local partner/reseller who installs and supports on-site — a genuine plus for some, a dependency for others.
Architecture
Grace
Cloud-native, runs on iPad. One guest record shared across every module.
ICRTouch
On-till TouchPoint software plus TouchOffice Web back office. Modules integrate but are separate products you assemble.
Reservations
Grace
Native booking widget on your domain, deposits, OTP-verified identity, service-aware availability, walk-ins, waitlists, host screen.
ICRTouch
Built-in reservation diary on the till. Functional and till-centric rather than a guest-facing booking platform.
Guest CRM
Grace
One record per guest, behavioural tiers assigned automatically, walk-in identification via WiFi, marketing consent per channel.
ICRTouch
Customer/loyalty data via the TouchLoyalty module. Not a unified behavioural guest record across channels.
Loyalty
Grace
Universal tiers, points on bookings and spend, EPOS redemption, automatic reversal on refunds — included.
ICRTouch
TouchLoyalty, a separate add-on module.
Marketing
Grace
Always-on email + SMS journeys with revenue attribution, UK SMS from a venue number — included.
ICRTouch
No native always-on marketing journeys. You would add a separate marketing tool.
AI
Grace
Grace AI is the primary operator interface — plain-English commands across every module.
ICRTouch
None.
Ordering and kitchen
Grace
Native KDS, pay-at-table QR, kitchen tickets from the same platform.
ICRTouch
Strong and mature — PocketTouch, ByTable, TouchKitchen, SelfService and CollectionPoint are well-regarded. A real strength.
Offline behaviour
Grace
Offline mode survives WiFi blips and syncs on reconnect.
ICRTouch
Excellent — keeps trading through outages, a long-standing ICRTouch strength.
Accounting integration
Grace
Xero-ready sales summary with accrual accounting baked in.
ICRTouch
Integrates with Sage50, QuickBooks and Xero via TouchOffice.
Maturity and proof2
Grace
Pre-launch. The Nuthatch (founder's venue) is the first published story.
ICRTouch
150,000+ UK installs, 20+ years of development.
ICRTouch leads materially on track record and install base. Grace's wedge is being one guest-first platform bought direct, not a till suite assembled from modules.
Target venue type
Grace
Independent UK hospitality wanting one platform with one guest record and transparent direct pricing.
ICRTouch
Hospitality, retail, hotels and events; single-site to multi-site, delivered through partners.
- 1.ICRTouch pricing is reseller-quoted and varies by partner and module mix; figures aren't published on icrtouch.com.
- 2.ICRTouch leads materially on track record and install base. Grace's wedge is being one guest-first platform bought direct, not a till suite assembled from modules.
What Grace does
Specific to Grace, missing in ICRTouch.
One platform, one guest record.
Not a till plus a loyalty module plus a booking add-on plus a marketing tool.
- Reservations, EPOS, CRM, marketing, loyalty and WiFi share one record
- No module-by-module assembly
- Walk-ins, bookings and till sales build the same guest history
- Updates land across the whole platform at once
Bought direct, at a published price.
All four prices on one page. No dealer quote to chase.
- Per-venue monthly pricing, published
- Whole product on every plan
- No licence-plus-modules-plus-hardware quote maze
- Annual discount published, not buried
AI as the way you operate.
Ask Grace to add a menu item, refund a guest or run a report — in plain English.
- Plain-English commands across every module
- Permission-aware and fully audited
- No navigating menus to do routine jobs
- Not available on a traditional till at all
Marketing and behavioural CRM built in.
Not a loyalty module and a separate email tool — one platform.
- Always-on journeys with revenue attribution
- Behavioural guest tiers, not just a points balance
- UK SMS from a venue-specific number
- Consent tracked per channel across the record
Where ICRTouch leads
What they do that Grace doesn't (yet).
Honest reverse. If these matter to your venue, ICRTouch is worth looking at.
Two decades of proof
150,000+ UK installs and 20+ years of refinement, with a reputation for reliability — especially offline. Grace is pre-launch. If a long track record is your top priority, ICRTouch leads here, plainly.
Deep, mature ordering ecosystem
PocketTouch, ByTable, TouchKitchen, SelfService and CollectionPoint are well-developed and widely deployed. The till and ordering feature depth is the product of many years of iteration.
Local partner support
ICRTouch is delivered through local partners who install and support on-site. For operators who want a real engineer who knows their setup and turns up in person, that hands-on model is a genuine advantage Grace's direct/cloud model doesn't replicate.
Retail and hotel coverage
ICRTouch serves retail and hotels alongside hospitality. Grace is deliberately focused on independent hospitality, so for mixed retail/hotel estates ICRTouch covers ground Grace doesn't.
Customer fit
Two different venues.
Grace is built for…
Independent UK hospitality that wants reservations, EPOS, CRM, marketing, loyalty and WiFi as one cloud platform with one guest record and transparent direct pricing — and values AI as the way they operate.
ICRTouch is built for…
Operators who want a proven, deeply featured traditional till with on-site local-partner support, who are comfortable assembling their setup module by module, or who need retail/hotel coverage.
Common questions
Things operators ask before switching.
Claims verified as of June 2026. Competitor pricing and features change — we update this page as we notice changes worth noting. If you spot something stale, tell us.
Want to see Grace at work?
30 minutes, no slides, just the product running at a real venue.